"The most beautiful thing we can
experience is the mysterious." -Albert Einstein

 

Uncovering the mysteries hidden in customer data describes the nature of IntelliStats' analytical services. Too many marketers make critical business decisions without the benefit of supporting facts. The mysteries may be as simple as, What is the market potential for my product or services?, How can I most effectively reach my target audience?, What are my best customer segments?, What kind of return can I expect from this offer? or How likely are my customers to switch to my competition? The IntelliStats Analytic Solutions Group provides the following customized services to assist marketers in making better decisions.

• Statistical consulting

• Customer segmentation
  Customer Migration Analysis

• Predictive modeling
  Customer Value Scoring™

• Market profiling

• Data mining
  Market Basket Analysis
  Purchase Cycle Analysis™

• Database enhancement services

• Campaign response analysis

Customer Migration Analysis

CCG’s analytical tool, Customer Migration Analysis, can track customer movement in and out of loyalty tiers and can help you determine when to target your marketing efforts. This analysis also:

• Provides a method to evaluate whether customers are spending more due to increased loyalty.
• Diagnoses problems within customer segments.
• Tracks movement of control groups for comparison purposes.
• Pinpoints customers who are working their way up the loyalty chain, indicating an opportunity for you to communicate with them in ways to further increase spending, purchase frequency and share of wallet.

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Customer Value Scoring™

How do you find the right customers?

• CCG’s Customer Value Scoring™ is a data mining tool that helps you rank the value of your customers in your database, allocate your marketing efforts and resources appropriately, and identify customer attrition trends early. This tool also helps you identify those “up and coming” customers you may want to target to help them evolve into a “best customer.”

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Market Basket Analysis

How do you promote the right products to your customers?

• CCG’s Market Basket Analysis helps you identify what products and services your customers are most likely to purchase during the year. This tool provides information that can be used to create more relevant personalized communications and personalize product assortment offers.

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Purchase Cycle Analysis™

Do you know when to market to your customers?

• CCG’s Purchase Cycle Analysis™ allows you to measure the relative time span between customer transactions and reveal gaps in customer activity so you can synchronize the timing of your marketing messages. This tool allows you to better target messages to your customers and optimize your communications plans thereby lowering marketing costs.

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